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Internet search users do not scroll through page after page in search of results. So where your website ranks in the search page matters a lot. It is of paramount importance that your website rank high for you to direct more traffic towards the site. The higher a website ranks in organic results of a search, better is the chance of a user visiting that site.

SEO helps to ensure that a site is accessible to the search engines and improves the chances of the site being found by the search engine in top ranks. SEO is typically a set of best practices that help you achieve a better ranking in search engine results.

BERT Algorithm

BERT stands for Bidirectional Encoder Representations from Transformers, which is the latest algorithm update by Google. It consists of Natural language processing for providing better user experience and better search results. We have to focus more on good and clear writing of contents on websites.

Featured snippets will continue dominating search results

Featured snippets are the results displayed on top of Google’s organic results and below the ads in a box. It is the right answer for the user’s query. The featured snippets get more clicks than top SERP results. Concentrate more on adding contents that users ask. If your webpage can answer to a user’s query, your content will be displayed as the featured snippet and will get more visits. 

Voice Search Optimization

Google search is now dominated by Voice Search. 55% of people use voice search. There are millions of voice search queries as most of mobile search is voice search. To match the search results, optimize your website content for long tail keywords and for local SEO as most of voice searches are local searches.

Influencer Marketing

Another latest trend in marketing is the Influencer Marketing. Influencers help generate more traffic. The online media is overwhelmed with ads and users search for authenticated information. So they believe in Influencer marketing, which is more trustworthy. Reviews from influencers, product suggestions from influencers, especially for cosmetics, food, fashion etc create a big impact on marketing.

Give importance to Video Content

Content is the king and Video is the new king! Google loves videos more – 62% Google search includes video. Add more videos to your website as a part of your SEO strategy. Embedded videos on websites give more traffic. Websites with videos receive more traffic than websites with plain text. 

Optimise Website for Mobile Search  

Make your website mobile responsive as more search takes place on mobile phones. 85% of internet users are mobile users. Improve the mobile search experience of your website by implementing technical SEOs.

Content that Focuses on E-A-T Will Be Rewarded by Google

Expertise, Authority and Trustworthiness – Content should be focused on these three points. Contents with E.A.T properties will get more ranking in Google as E-A-T will improve the quality of the content. For medical, financial and legal websites, E-A-T is more important. All YMYL (Your Money Your Life) sites must focus on contents with E-A-T.