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Most of us will have noticed a padlock icon next to the URL in the address bar, but did you know the meaning and significance of it?

Secure Sockets Layer, commonly abbreviated as ‘SSL’, is a digital certificate that authenticates a website’s identity and enables an encrypted connection. It is a security protocol that creates an encrypted link between a web server and a web browser. SSL certificates help secure online transactions and keep customer information private and safe.

Why is an SSL Certificate a Necessity?

One of the main purposes of an SSL certificate is data protection. An SSL certificate secures server-client communication. When an SSL is installed, every bit of information is encrypted. The data is locked and only the intended recipient can unlock it. No one else can access the data. This feature is crucial when dealing with sensitive data such as IDs, passwords, card numbers, etc. SSL offers protection against hackers and skimmers.

An SSL Certificate affirms the identity of the website. It provides authenticity to a website. To install an SSL certificate, a mandatory validation process by an independent third party Certificate Authority (CA) is required. After the identity and the genuineness of the website is confirmed, a website gets trust indicators. The trust indicators put your website users at ease by assuring them of safety. An assured secure and safe website is sure to draw more users to your website. SSL Certificate builds customer trust.

If you accept online payments, your website needs to be Payment Card Industry (PCI) compliant. This means that having an SSL certificate installed is imperative.

Better your Search Engine Ranking

Google is the most popular search engine. The higher the SEO ranking on the search page, the better is the visibility of the website and hence will receive more visits. Websites with an SSL certificate fare much better in the rating than those without one. Furthermore, to promote a safer web browsing experience, Google and other search engines flag the websites which do not have an SSL Certificate by displaying a ‘Not Secure’ warning message on the URL bar.

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