Google My Business: The Benefits Your Local Business Gets
Almost every single business is listed on the Google My Business platform. So, here’s how local businesses are growing their business with a simple Business Profile.
Have you ever wondered how is Google able to show the most relevant and nearest results for any search query? When you search for “restaurant near me” or “grocery store near me”, Google shows results that are the closest and most relevant using your location. This happens when a business is listed on a local search platform like Google My Business (GMB).
What is Google My Business?
Google My Business (GMB) is a platform where business owners can create a free Business Profile to gain higher visibility and gain more customers in the actual business location. GMB helps you drive more customer walk-ins to your store, increased customer calls, appointment bookings, order products/services online, etc.
In a digital world, online presence is of utmost importance. Going digital is the most effective way for your store/business to drive higher customer engagement and growth. GMB Business Profiles lets you display important information about your business instantly such as a business address, phone number, customer reviews, website, CTA to book appointments, store/office directions on the map, and much more.
For example, if you hit “cafe in Mysore” or “cafe in Bangalore” in your browser, you may be able to see results as below, which are nothing but Business Profiles listed on GMB:
Benefits of Google My Business Profile
If you’re thinking about why you should be investing your 5 min of time in creating a Google My Business listing, then here it goes:
Improved local search visibility
GMB profile is the most effective way to get your business found online. If a customer is searching for “hotel in Bangalore”, your hotel shows up, and there you have earned a potential customer. It’s that easy.
A verified business profile on GMB gets higher customer calls that actually end up purchasing from you.
Higher Store Visits
The best way to drive higher customer traffic to your store/office is by getting listed on Google and Google Maps. By tapping on the “Get Directions” button, customers easily walk in any time (But not when you’re closed).
A GMB Business Profile allows your customers to share reviews and provide ratings of your services/products. The audience can be able to view all the 5-star reviews your business has and eventually decide to buy from you.
Information You Can Add To Your GMB Listing
- Business Name
- Business category (you can add multiple categories)
- Business address
- Business phone numbers (You can add 3 business numbers)
- Areas you cover
- Opening & closing hours
- Business description
- Business photos & videos
- Link for appointments
- And publish posts just like Facebook & Instagram
- Psst.. you can also run paid ads only on Google My Business or Google Maps
Here’s how your profile appears on Google search results (on the right):
Google My Business Listing Optimization
Yes, just creating a Business Profile is not enough. You need to optimize your GMB listing as much as possible and ensure you don’t run into info or account suspension. God forbid, if any such thing as suspension really happens, Dot Angle is here to help. Our digital marketers will ensure your listing is optimized as well as help you through any issues you may face with your business profile.
Paid Ads on Google My Business
Want to run paid ads to drive traffic to grow your business? Run promoted Ads solely for Google My Business and Google Maps to gain higher sales. Google Ads provides an opportunity for local businesses to run ads in the areas they cover with a defined budget. You can define goals to consider them as a conversion for the amount spent. You can choose phone calls or store visits or appointment booking as a goal for the ads.
Want to learn more? Get in touch with us today.